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Wednesday, July 30, 2008


Picture this. You've completed the weekly wash and as you're pairing up socks for the drawer, you discover one or more have mysteriously disappeared. Sound familiar? Well, worry no more because a clever entrepreneur from San Francisco has devised a creative solution to this irritating phenomenon.

Writer-director Edwin Heaven is the inventor of THROX, the first socks to come in threes, so when you lose one you still have a pair. The Cure For The Missing Sock!

How clever is THROX? Readers' Digest Magazine in its prestigious "Best In America" issue gave it its "Best Innovation" award. Its inventor, Edwin Heaven, recently appeared on CNBC's The Big Idea with Donny Deutsch. And Brandweek Magazine, the marketing industry's bible, awarded THROX this year's "Best Solution." Considering that every washer/dryer has either a sock monster or some kind of Bermuda Triangle, three-socked THROX is one hell of solution.

Says THROX inventor, Edwin Heaven: "If tires come with a spare, why not socks? After all, three beats a pair every time."

duh! Now why didn't we think of that! it's 30 seconds to millions!

1 comment:

Anonymous said...

Definitely a great idea. It happens to me most of the time. Until now I couldn't understand why it does.

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